Haig,Matt <br/><br/>
Brand Failures.  The Truth about the 100 biggest branding mistakes of all time. 
Matt Haig 
 - London.   Kogan Page.  2003 
 - 260p. 
<br/><br/> Paper Cover 
<br/><br/><label>ISBN: </label>9780749446550 
<br/><br/><label>ISSN: </label>9780749446550 
<br/><br/><label>Subjects--Personal Names: </label><br/>Haig,Matt
<br/><br/><label>LC Class. No.: </label>658.827 
<br/><br/><label>Dewey Class. No.: </label>658.827