TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780073529974 (alk. paper) AV - HF1416 .C375 2013 U1 - 658.84 23 PY - 2013/// CY - New York PB - McGraw-Hill Irwin KW - Cateora, Philip R. KW - Export marketing KW - International business enterprises N1 - Includes indexes ER -