Perfect phrases for fundraising .
by Beverly Browning.
- New York . McGraw-Hill. 2013.
- vi, 167 p. ; 21 cm.
Paper Cover
The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns.