Business strategy and national culture : US and Asia Pacific microcomputer multinationals in Europe /
Denise Tsang.
- Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, c2002.
- xiii, 251 p. : ill. ; 24 cm.
- New horizons in international business .
Includes bibliographical references (p. 223-239) and index.
184064480X
2002022061
Computer industry--United States. Computer industry--Pacific Area. International business enterprises--Europe.