Tsang, Denise, 1965-

Business strategy and national culture : US and Asia Pacific microcomputer multinationals in Europe / Denise Tsang. - Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, c2002. - xiii, 251 p. : ill. ; 24 cm. - New horizons in international business .

Includes bibliographical references (p. 223-239) and index.

184064480X

2002022061


Computer industry--United States.
Computer industry--Pacific Area.
International business enterprises--Europe.

HD9696.2.U62 / T773 2002

338.8871004094 TSA 2002