TY  - BOOK
AU  - Masaaki Kotabe
AU  - Kristiaan Helsen
TI  - Global Marketing Management 
SN  - 9812530991
U1  - 658.848 KOT 2004 
PY  - 2004///
CY  - India
PB  - Wiley
KW  - Masaaki Kotabe
ER  -