The Handbook of International Market Research Techniques
edited by Robin Birn.
- 2nd ed.
- London : Kogan Page, 2000.
- xxvi, 591 p. : ill., charts ; 24 cm.
- The Handbook of International Market Research Techniques .
- Creating success .
- Creating success. .
Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990.
Includes bibliographical references (p.557-558) and index.