Robin J Birn

The Handbook of International Market Research Techniques edited by Robin Birn. - 2nd ed. - London : Kogan Page, 2000. - xxvi, 591 p. : ill., charts ; 24 cm. - The Handbook of International Market Research Techniques . - Creating success . - Creating success. .

Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990.

Includes bibliographical references (p.557-558) and index.

9788175542365

GBA0-X5596


Marketing research.

658.83 BIR 2003