Changing minds : the art and science of changing our own and other people's minds - Gardner, Howard, 1943- (Boston, Mass. : Harvard Business School Press, 2004)
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.
Includes bibliographical references and index.
Keywords: Change (Psychology); Persuasion (Psychology); Influence (Psychology)