@book{351627,
	author = {Baran, Stanley J. and Davis, Dennis K.},
	title = {Mass communication theory :},
	publisher = {Thomson/Wadsworth,},
	year = {c2003.},
	series = {Wadsworth series in mass communication & journalism},
	address = {Belmont, CA :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1515/2002107738-b.html}
}