Moss, Stuart.

Entertainment management . towards best practice . Edited by Stuart Moss, Carnegie Faculty, School of Sport, Leeds Metropolitan University, Leeds, UK ; Ben Walmsley, School of Performance and Cultural Industries, University of Leeds, Leeds, UK. - 1st. - London. Nosworthy Way.Oxfordshire 2014. - xiv, 311 pages : illustrations ; 25 cm. - CABI tourism texts .

Paper Cover.

Includes bibliographical references and index.

The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.

9781780640228 (hardback : alk. paper) 9781780640235 (pbk. : alk. paper)

2014000447


Performing arts--Management.

PN1584 / .E58 2014

790.2068