Entertainment management . towards best practice .
Edited by Stuart Moss, Carnegie Faculty, School of Sport, Leeds Metropolitan University, Leeds, UK ; Ben Walmsley, School of Performance and Cultural Industries, University of Leeds, Leeds, UK.
- 1st.
- London. Nosworthy Way.Oxfordshire 2014.
- xiv, 311 pages : illustrations ; 25 cm.
- CABI tourism texts .
Paper Cover.
Includes bibliographical references and index.
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.