Entertainment management . towards best practice . - Moss, Stuart; Moss, Stuart. 1972-; Walmsley, Ben (London. Nosworthy Way.Oxfordshire, 2014)
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
Paper Cover.
Includes bibliographical references and index.
Keywords: Performing arts -- Management