@book{3538,
	author = {Watson, Tom, and Noble, Paul,},
	title = {Evaluating public relations :},
	publisher = {Kogan Page,},
	year = {2008.},
	address = {London ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html}
}