Watson, Tom,  1950- <br/><br/>
Evaluating public relations :  a best practice guide to public relations planning, research & evaluation / 
Tom Watson & Paul Noble. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2008. 
 - iv, 252 p. :  ill. ;  24 cm. 
 - PR in practice series .
<br/><br/>Includes bibliographical references (p. [244]-250) and index. 
<br/><br/><label>ISBN: </label>9780749449797 0749449799 
<br/><br/><label>LCCN: </label>2007026140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Evaluation.<br/>Public relations--Evaluation--Case studies.
<br/><br/><label>LC Class. No.: </label>HD59  / .W325 2007 
<br/><br/><label>Dewey Class. No.: </label>659.2