01586cam a22003734a 4500 14900429 OSt 20180117090008.0 070622s2007 enka b 001 0 eng 2007026140 9780749449797 0749449799 DLC DLC DLC pcc HD59 .W325 2007 659.2 22 Watson, Tom, 1950- Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble. 2nd ed. London ; Philadelphia : Kogan Page, 2008. iv, 252 p. : ill. ; 24 cm. PR in practice series Includes bibliographical references (p. [244]-250) and index. Public relations Evaluation. Public relations Evaluation Case studies. Noble, Paul, 1955- Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 3538 3538 0 0 ddc 0 0 NFIC CL CL GEN 2016-08-02 0 659.2 WAT S3H-S-843 2016-08-02 2016-08-02 BK