02460nam a2200277 a 4500 ASIN186197583X OSt 20180116192419.0 131231s2002 xxu eng d 186197583X (paperback) 9781861975836 (paperback) a HD53 658.4063 Kelley, Tom. 7188 The art of innovation : success through innovation the ideo way / Tom Kelley, Thomas Kelley, Jonathan Littman. [S.l.] : Profile Business, 2002. 320 p. ; 20 cm. This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process. Creative ability in business 7189 Technological innovations 7190 Kelley, Thomas. 7191 Littman, Jonathan. 7192 Amazon.com http://www.amazon.com/exec/obidos/ASIN/186197583X/chopaconline-20 ddc BK 353861 353861 0 0 ddc 0 0 SADA SADA 2013-12-31 3 1 658.4063 KEL 2001 SADA0002178 2016-07-15 2016-06-24 1585.11 2013-12-31 BK