02605nam a2200289 a 4500001001500000003000400015005001700019008004100036020002700077020003000104040000600134050000900140082001300149100002300162245011700185260003900302300002100341520157900362650003901941650003601980700002602016700002902042856008202071942001202153999001902165952013102184ASIN186197583XOSt20180116192419.0131231s2002    xxu                 eng d  a186197583X (paperback)  a9781861975836 (paperback)  ca04aHD5304a658.40631 aKelley, Tom.9718814aThe art of innovation :bsuccess through innovation the ideo way /cTom Kelley, Thomas Kelley, Jonathan Littman.  a[S.l.] :bProfile Business,c2002.  a320 p. ;c20 cm.  aThis is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process. 0aCreative ability in business97189 0aTechnological innovations971901 aKelley, Thomas.971911 aLittman, Jonathan.97192403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/186197583X/chopaconline-20  2ddccBK  c353861d353861  00102ddc4070aSADAbSADAd2013-12-31l3m1o658.4063 KEL 2001pSADA0002178r2016-07-15s2016-06-24v1585.11w2013-12-31yBK