02118nam a2200265 a 4500 ASIN3897903814 OSt 20180116192424.0 140828s2013 xxu eng d 3897903814 (paperback) 9783897903814 (paperback) sada 745.4 ESS 2013 Esslinger, hartmut. 7776 Design forward : creative strategies for sustainable change / Hartmut Esslinger. [S.l.] : Arnoldsche Verlagsanstalt, 2013. 300 p. ; 25 cm. Design as a strategic and holistic way of finding and creating sustainable and successful solutions A presentation of new tendencies and strategic approaches that work for positive change In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna. Strategic planning 7777 Sustainable design 7778 Industrial design 7779 Esslinger, Hartmut. 7780 Amazon.com http://www.amazon.com/exec/obidos/ASIN/3897903814/chopaconline-20 ddc BK 354010 354010 0 0 ddc 0 0 SADA SADA 2014-08-27 2 2 745.4 ESS 2013 SADA0002378 2016-01-04 2015-12-14 3823.33 2014-08-28 BK