Rayport, Jeffrey F.

Introduction to e-commerce Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston, Mass. : McGraw-Hill, c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .

"International edition."--Cover.

0071232664 0072553472


Electronic commerce.