Moore, Geoffrey A. <br/><br/>
Crossing the chasm: marketing and selling high-tech products to mainstream customers  marketing and selling high-tech products to mainstream customers / 
Geoffrey A. Moore 
 - Rev. ed. 
 - New York :  HarperBusiness,  1995 
 - xv, 223 s. 
<br/><br/><label>ISBN: </label>0-88730-717-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology<br/>High technology--Marketing<br/>Technological innovations--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 658.8