TY  - GEN
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing 
SN  - 0073660310 (softcover : alk. paper)
U1  - 658.8 
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
ER  -