02500cam a22003974a 4500 13807930 ASAB 20180827062712.0 041206s2005 ilua b 001 0 eng 2004029045 0-7494-4528-9 (DNLM)101235554 ASAB TP248.2 .K45 2005 W 82 K29 2005 660.6 22 Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler. Evanston, Ill. : Northwestern University Press : Kellogg School of Management ; London : Kogan Page, c2005. xiii, 264 p. : ill. ; 23 cm. Includes bibliographical references and index. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]. Biotechnology. 2266 Biotechnology industries. 2267 Biomedical Technology. 2268 Biotechnology economics. 2269 Biotechnology organization & administration. 2270 Technology, Pharmaceutical. 2271 Löffler, Alicia. 2272 Kellogg Center for Biotechnology. 2273 Table of contents only http://www.loc.gov/catdir/toc/ecip054/2004029045.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004029045-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004029045-d.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 480317 480317 0 0 ddc 0 0 NFIC CL CL 2016-11-24 0 660.6 LOF ASAB1892 2018-04-12 2016-11-24 BK