thriving through integration Löffler, Alicia. Kellogg Center for Biotechnology text bibliography ilu Evanston, Ill London Northwestern University Press Kellogg School of Management Kogan Page c2005 2005 monographic eng

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xiii, 264 p. : ill. ; 23 cm. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]. edited by Alicia Löffler. Includes bibliographical references and index. Biotechnology Biotechnology industries Biomedical Technology Biotechnology economics Biotechnology organization & administration Technology, Pharmaceutical TP248.2 .K45 2005 660.6 W 82 K29 2005 0-7494-4528-9 2004029045 http://www.loc.gov/catdir/toc/ecip054/2004029045.html http://www.loc.gov/catdir/enhancements/fy0617/2004029045-b.html http://www.loc.gov/catdir/enhancements/fy0617/2004029045-d.html http://www.loc.gov/catdir/toc/ecip054/2004029045.html http://www.loc.gov/catdir/enhancements/fy0617/2004029045-b.html http://www.loc.gov/catdir/enhancements/fy0617/2004029045-d.html 041206 20180827062712.0 13807930