02521cam a22004214a 4500 48230 48230 14295388 Nust 20180117090019.0 060310s2006 ii b 001 0 eng 2006008454 GBA642945 bnb 013455304 Uk 0761934839 (hbk.) 0761934847 (pbk.) 8178296306 (hbk. : India) 8178296314 (pbk. : India) (OCoLC)ocm65399939 DLC DLC BAKER BWKUK UKM DLC pcc a------ HE8700.9.A78 T49 2006 384.55095 22 Thomas, Amos Owen, 1954- Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas. New Delhi ; Thousand Oaks, Calif. ; London : Sage Publications, 2006. 266 p. ; 23 cm. Includes bibliographical references (p. [243]-257) and index. Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. Television Asia. Digital media. Globalization. Table of contents http://www.loc.gov/catdir/toc/ecip0610/2006008454.html Publisher description http://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 0 ddc 0 0 NFIC CL CL GEN 2017-01-12 0 384.55095 THO S3H-N-1508 2017-01-12 2017-01-12 BK