redefining Asian television and advertising Thomas, Amos Owen 1954- creator text bibliography ii New Delhi Thousand Oaks, Calif London Sage Publications 2006 monographic eng

print

266 p. ; 23 cm. Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. Amos Owen Thomas. Includes bibliographical references (p. [243]-257) and index. a------ Television Asia Digital media Globalization HE8700.9.A78 T49 2006 384.55095 0761934839 (hbk.) 0761934847 (pbk.) 8178296306 (hbk. : India) 8178296314 (pbk. : India) 2006008454 http://www.loc.gov/catdir/toc/ecip0610/2006008454.html http://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html http://www.loc.gov/catdir/toc/ecip0610/2006008454.html http://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html DLC 060310 20180117090019.0 14295388