Gamble, Michael, <br/><br/>
Introducing mass communication 
Michael W. Gamble, Teri Kwal Gamble 
 - 2nd ed. 
 - New York  : McGraw-Hill  , c1989. 
 - xvi, 549 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>007022773X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23   / GAM