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  <titleInfo>
    <title>Introducing mass communication</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gamble, Michael</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Gamble, Teri Kwal.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>: McGraw-Hill</publisher>
    <dateIssued>, c1989</dateIssued>
    <edition>2nd ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xvi, 549 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Michael W. Gamble, Teri Kwal Gamble</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <classification authority="ddc">302.23  GAM</classification>
  <identifier type="isbn">007022773X</identifier>
  <recordInfo>
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