Cateora, Philip R. <br/><br/>
International Marketing /  
Philip R. Cateora,  
 - 9th ed. 
 - London :  Irwin,  1998. 
 - 772 p. ; 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>9780071152099 
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT