Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. 
 - Twelfth edition. 
 - xxix, 478 pages ;  29 cm 
<br/><br/>Includes bibliographical references (pages 405-431) and index. 
<br/><br/><label>ISBN: </label>9780134734828 
<br/><br/><label>LCCN: </label>2017037515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 2019 
<br/><br/><label>Dewey Class. No.: </label>658.8/342