Behavioral finance : investors, corporations, and markets - Baker, H. Kent (Harold Kent), 1944-; Nofsinger, John R. (Hoboken, N.J. : Wiley, 2010)
Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.
Includes bibliographical references and index.
Keywords: Investments -- Psychological aspects; Investments -- Decision making; Finance -- Psychological aspects