Abbas, Rabia Malik THE CASE OF FORBIDDEN FRUIT IMPACT OF SMOKERS' SELF- ESTEEM ON THEIR INTENTION TO QUIT WITH MEDIATING ROLE OF ANTI-SMOKING APPEALS IN PAKISTAN Rabia Abbas Malik. - Islamabad: NBS - NUST, 2016. - vii, 54 p. : ill. ; 30cm. Nat. Bib. No.: Subjects--Topical Terms: MBA Thesis Dewey Class. No.: 658