@book{527436,
	author = {Yousaf, Muhammad Tallal and Dr. Zeeshan Qader.},
	title = {Identifying the Factors Contributing To Consumer Churn Rate is Pakistan's Cellular Industry },
	publisher = {NBS - NUST,},
	year = {2015.},
	address = {Islamabad:},
	url = {http://10.250.8.41:8080/xmlui/handle/123456789/18811}
}