TY  - BOOK
AU  - Khan, Hammad
AU  - Ms. Fatima Zaheer.
TI  - The Effects of Subliminal Advertising on Brand Preference and Consumer Drive 
U1  - 658 
PY  - 2013///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA Thesis
ER  -