Kumar, Nirmalya <br/><br/>
Marketing as Strategy  Unjderstading the CEO;s Agenda for driving Groth and Innovation / 
Nirmalya Kumar. 
 - London. 
 - 270 p.  20cm. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Dewey Class. No.: </label>658.802