Bearden, William O.,  1945- <br/><br/>
Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. 
 - Newbury Park, Calif. :  Sage Publications,  c1993. 
 - xii, 352 p. ;  29 cm. 
<br/><br/> "Published in cooperation with the Association for Consumer Research." 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>LCCN: </label>92045241  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B323 1993 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA