TY  - BOOK
AU  - Bearden,William O.
AU  - Netemeyer,Richard G.
AU  - Mobley,Mary F.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 0803951558
AV  - HF5415.3 .B323 1993
U1  - 658.83 
PY  - 1993///
CY  - Newbury Park, Calif.
PB  - Sage Publications
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
N1  - "Published in cooperation with the Association for Consumer Research."; Includes bibliographical references
UR  - http://www.loc.gov/catdir/enhancements/fy0655/92045241-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/92045241-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1006/92045241-b.html
ER  -