Khan, Hamza Wazir. <br/><br/>
The Consumer Evaluation of Brand Extension: A Perspective of Multinational vs Local Players  "Pepsi Co. vs. Gourmet" 
Hamza Wazir Khan. 
 - Islamabad:  NBS - NUST,  2015. 
 -  ill. ;  30cm. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA-Thesis.
<br/><br/><label>Dewey Class. No.: </label>658