TY  - BOOK
AU  - Khan, Hamza Wazir.
AU  - Bilal Chauhan.
TI  - The Consumer Evaluation of Brand Extension: A Perspective of Multinational vs Local Players: "Pepsi Co. vs. Gourmet"
U1  - 658 
PY  - 2015///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA-Thesis
ER  -