Moore, H. Frazier. <br/><br/>
Public relations, principles, cases, and problems / 
H. Frazier Moore, Frank B. Kalupa. 
 - 9th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1985. 
 - xix, 647 p. :  ill. ;  25 cm. 
<br/><br/>Bibliography: p. 623-635. 
<br/><br/><label>ISBN: </label>0256031851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2