TY  - BOOK
AU  - Batra, Rajeev ,Myers, John G ,Aaker, David A
TI  - Advertising management
SN  - 81-203-1219-8
U1  - 658.16 BAT 
PY  - 2004///
CY  - NEW DELHI
PB  - PRENTICE HALL
KW  - ADVERTISING MANAGEMENT
ER  -