Tull , Donald .S ,Hawkins , Del . I <br/><br/>
Marketing research ,measurement and method 

 - 6TH 
 - NEW DELHI  PRENTICE HALL OF INDIA  1993 
 - XVIII,863P 
<br/><br/><label>ISBN: </label>81-203-0961-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL