Kent, Raymond <br/><br/>
Marketing research, measurement, method and application 

 - NEW YORK  INTERNATIONAL THOMSON  1999 
 - XIV,332P 
<br/><br/><label>ISBN: </label>1-86152-155-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH METHODS,MARKETING RESEARCH APPLICATIONS,MARKETING RESEARCH MEASUREMENT
<br/><br/><label>Dewey Class. No.: </label>658.83 KEN