TY  - BOOK
AU  - Burnett, Ken
TI  - The handbook of key customer relationship management, the definitive guide to winning, managing and developing key account business
SN  - 81-7808-440-6
U1  - 658.812 BUR 
PY  - 2001///
CY  - INDIA
PB  - PEARSON EDUCATION ASIA
KW  - MANAGEMENT-CUSTOMER RELATIONSHIP;  CUSTOMER RELATIONSHIP MANAGEMENT;  KEY CUSTOMER RELATIONSHIP MANAGEMENT;  KCRM
ER  -