TY - BOOK AU - Imbriale, Robert TI - Motivational marketing , how to effectively motivate your prospects to buy now, buy more, and tell their friends tool SN - 9780470116357 U1 - 658.8342 IMB PY - 2007/// CY - USA PB - JOHN WILEY & SONS KW - 1- MARKETING PSYCHOLOGICAL ASPECTS ER -