Mowen, John C <br/><br/>
The 3m model of motivation and personality , theory and empirical applications to consumer behavior 

 - USA  KLUWER ACADEMIC PUBLISHERS  1999 
 - XII, 314PXII, 314PXII, 314PXII, 314P 
<br/><br/><label>ISBN: </label>0792385438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MOTIVATION RESEARCH-MARKETING. , CONSUMER'S PREFERENCES.
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOW