TY  - BOOK
AU  - Mowen, John C
TI  - The 3m model of motivation and personality , theory and empirical applications to consumer behavior
SN  - 0792385438
U1  - 658.8342 MOW 
PY  - 1999///
CY  - USA
PB  - KLUWER ACADEMIC PUBLISHERS
KW  - MOTIVATION RESEARCH-MARKETING. , CONSUMER'S PREFERENCES
ER  -