TY  - BOOK
AU  - Kotler, Philip , Armstrong, Gary
TI  - Principles of marketing
SN  - 9788131715475
U1  - 658.8 KOT 
PY  - 2008///
CY  - INDIA
PB  - PRENTICE HALL
KW  - MARKETING. , PRINCIPLES OF MARKETING
ER  -