Jaffe, Joseph <br/><br/>
Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising 

 - USA  JOHN WILEY & SONS  2005 
 - XIX,284P 
<br/><br/><label>ISBN: </label>0-471-71837-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS.TARGET MARKETING.ADVERTISING-PSYCHOLOGICAL ASPECTS.INTERACTIVE MARKETING
<br/><br/><label>Dewey Class. No.: </label>659.1 JAF