TY  - BOOK
AU  - Jaffe, Joseph
TI  - Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising
SN  - 0-471-71837-8
U1  - 659.1 JAF 
PY  - 2005///
CY  - USA
PB  - JOHN WILEY & SONS
KW  - CUSTOMER RELATIONS.TARGET MARKETING.ADVERTISING-PSYCHOLOGICAL ASPECTS.INTERACTIVE MARKETING
ER  -