TY  - BOOK
AU  - Kardes, Frank R
TI  - Consumer behavior and managerial decision making
SN  - 81-203-2221-5
U1  - 658.8342 KAR 
PY  - 2002///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA
KW  - CONSUMER BEHAVIOR.MANAGERIAL  DECISION MAKING
ER  -