TY  - BOOK
AU  - George E. Belch, Michael A. Belch, Keyoor Purani
TI  - Advertising and promotion: An integrated marketing communication perspective
SN  - 978-1-25902685-0
U1  - 659.1 BEL 
PY  - 2015///
CY  - New Delohi, India
PB  - McGraw Hill
ER  -