02993cam a2200397 i 4500 21796534 20220720101342.0 m |o d | cr ||||||||||| 201026s2021 enk ob 001 0 eng 2020047708 9781003023241 (ebk) 9780367903671 (hbk) 9780367897352 (pbk) DLC eng DLC rda DLC pcc TX911 338.4791 CHE Chen, Yong (Tourism management scholar), author. 93984 Economics of tourism and hospitality : a micro approach / Yong Chen. London ; New York : Routledge/Taylor & Francis Group, 2021. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. "This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers"-- Provided by publisher. Description based on print version record and CIP data provided by publisher. Hospitality industry. 93985 Tourism. 93986 Microeconomics. Print version: Chen, Yong (Tourism management scholar). Economics of tourism and hospitality London ; New York : Routledge/Taylor & Francis Group, 2021. 9780367903671 (DLC) 2020047707 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 590378 590378 0 0 ddc 0 0 CL CL 2022-07-20 Allied Book 0 338.4791 CHE CL-1128 2022-07-20 2022-07-20 BK